“We Were Losing Good Cases—All Because of a Checkbox”
—An AdvanceEdge Client in Mass Tort and Personal Injury Law
At AdvanceEdge, we’ve worked with enough law firms to know exactly how much goes into acquiring a single qualified case. You’re investing in strategy, advertising, intake teams—all with the goal of bringing strong cases through the door.
But here’s the hard truth: all that effort can unravel because of one small intake error.
And we’re not talking about obvious mistakes. We’re talking about tiny, easily overlooked missteps—selecting the wrong year from a dropdown, clicking “no” when it should’ve been “yes,” or asking for a Date of Death instead of a Date of Birth. Small slip-ups that seem harmless, but end up quietly costing firms thousands of dollars every month.
The Hidden Cost of Intake Errors
Here’s what most people don’t realize—up to 30% of valid legal leads get wrongly disqualified due to human error during intake. That’s not just a statistic. That’s real people. Real cases. Real money lost.
In one firm we worked with, they were running a campaign for a hair relaxer litigation case. Everything looked great on paper—high volume, solid criteria, good leads flowing in. But when we started digging into the disqualified files, we found this:
- One agent was confusing diagnosis year with first use year
- Another wasn’t clear on U.S. vs non-U.S. prescription requirements
- Several entries had incorrect dates entered manually, disqualifying cases that were actually perfect fits
And these weren’t one-off cases. This was happening dozens of times a week.
Real Problems, Real Impact
We’ve reviewed thousands of intakes across mass tort and personal injury campaigns—and certain avoidable mistakes show up again and again. Here are just a few recurring issues we’ve flagged that have quietly disqualified perfectly good leads:
- Date of Birth vs Date of Death confusion
One wrong question, and if your campaign disqualifies deaths within 10 years, you just lost a qualified claimant. - Wrong diagnosis location
The case is limited to U.S.-diagnosed plaintiffs, but an agent checks “Outside U.S.” by accident? That lead is gone. - Incorrect diagnosis year
Campaigns with strict criteria—like post-2005 diagnoses—can be derailed by a simple typo (e.g., entering 2003 instead of 2013). That’s a ten-year error with a six-figure price tag. - Residency requirement mix-ups
We’ve seen firms that accept both U.S. and Canadian residents, yet agents mistakenly disqualify Canadian claimants due to incorrect assumptions.
The most concerning part? Law firms usually have no idea these were qualified leads. They only see a drop in conversion—and assume the leads were weak.
So What Can You Do About It?
You might be thinking, “We already train our intake team.” And that’s a great start. But the reality is—even the most experienced agents make mistakes, especially when speed is prioritized over accuracy.
Most intake teams are incentivized to move quickly, not necessarily carefully. That trade-off can quietly drain your ROI.
That’s why having a dedicated, built-in quality assurance process is no longer optional—it’s essential.
And that’s where Advance Edge comes in.
How Advance Edge Helps Law Firms Protect Every Lead
At AdvanceEdge, our mission is simple: prevent qualified leads from slipping through the cracks due to preventable intake errors. Think of us as a second set of trained eyes on every file—without slowing your process down.
Here’s how we do it:
Manual QA on Every Lead
Our team of experienced professionals reviews each intake manually—not just relying on automation—to catch red flags, inconsistencies, and compliance issues.
Error Detection and Correction
Whether it’s an incorrect date, a misclicked option, or missing context, we identify and correct errors to keep your qualified leads in play.
Insightful Agent Accuracy Reports
We don’t just fix mistakes—we show you why they happened. Our reporting highlights trends and patterns so you can improve your intake performance over time.
Custom QA Built Around Your Criteria
No two campaigns are alike. We tailor our quality checks to your exact qualification filters, so only leads that truly meet your standards make it through.
Why This Matters
If you’re spending $150–$400 per lead in a mass tort campaign, and even 10% of your leads are wrongly disqualified, that’s thousands of dollars flushed every week. Not to mention the cost of what that client could’ve been worth in settlement value.
- A single Roundup case might yield a settlement worth $100,000 or more.
- Talcum powder and NEC baby formula cases? Often six-figure payouts.
Wouldn’t you want a safeguard in place to make sure none of those slip through the cracks because someone clicked the wrong checkbox?
Our Honest Take
After years spent behind the scenes—reviewing files, tracking down medical records, correcting intake summaries—we’ve seen one thing time and time again:
Most law firms don’t have an intake problem. They have an intake accuracy problem.
That’s exactly what AdvanceEdge is built to solve. We don’t just patch the issue—we prevent it from happening in the first place.
That means better ROI, fewer missed opportunities, and more confidence in every lead you receive.
Don’t Let Good Leads Get Away
If you’ve ever wondered why your lead-to-case ratio feels off… It’s time to take a closer look at the intake.
Let AdvanceEdge be your eyes on the ground—so no good case gets lost in the shuffle.
📩 Ready to get started? Contact AdvanceEdge to schedule a walkthrough and start saving leads that truly matter.